On October 10, 2016, Rongcheng Apple regional public brand strategy conference was held in Rongcheng Huaxing hotel. The purpose of this press conference is to further enhance the popularity of Rongcheng apple market, create a regional famous brand of agricultural products, and promote the sustainable and healthy development of modern apple industry in Rongcheng City.
Breathe freely, naturally red, become apple, create new Apple power in China
At the meeting, the top design team of the regional brand of domestic agricultural products, agricultural based consulting, announced the positioning of the public brand in Rongcheng apple, the leading brand positioning of modern apple technology, the brand slogan "free breathing natural red" and the brand image symbol.
Rongcheng is located in Bohai Sea, one of the four dominant apple producing areas in China. Rongcheng Apple has more than 100 years of cultivation history. The suitable temperature, sufficient light and rich phosphorus sandy loam are very suitable for Apple planting. In recent years, Rongcheng has accelerated the pace of agricultural industrial restructuring and vigorously developed the large-scale planting of modern apple. The high rootstock, wide row, dense planting, water and fertilizer integration, and orchard mechanization operation rate reached more than 90%, and "Rongcheng mode" has become the leader of modern apple technology in China. In this context, the "Rongcheng apple" regional public brand was officially released to create a new power of apple in China.
Rongcheng apple, leading the country in modern apple planting technology
It is one of the earliest areas for modern apple cultivation and one of the best areas for the application of modern cultivation technology of apple. The intensive planting degree of apple is high, and the quality and safety of fruit products and the traceability system are leading in the country. Among them, dwarf planting and wide row dense planting technology have created a new way for modern apple planting, while the scale development and agricultural safety principle have successfully led the development direction of modern apple.
In 2005, Rongcheng City began to introduce high-quality dwarf intermediate rootstock seedlings, widely used water and fertilizer integration technology, ecological cycle technology of storage marsh fruit, biological control technology, etc., and the modern orchard has been developed rapidly. Up to now, Rongcheng has a modern orchard of 168000 mu, accounting for about 60%. In addition, Rongcheng modern orchard is widely used for intensive management, and 52 modern short rootstock demonstration parks with more than 200 mu of square continuous apple are realized, and 15 are more than 500 mu.
Rongcheng is a modern orchard with rapid development, with the suitable temperature, sufficient precipitation, long-term light and phosphorus rich sandy loam, which are suitable for Apple planting, and the strong support of policy. From 2010 to February 2015, Rongcheng City implemented the development fund project of Shandong modern agriculture (fruit vegetable) for six years in a row; from 2015 to 2017, Rongcheng won a total of 30million yuan of national modern agricultural development project funds, supporting the development of modern orchard of 2000 mu each year.
Another characteristic of Rongcheng apple industry is the high degree of organization and large-scale cooperative. Rongcheng City actively implemented the "land transfer system", which transferred the land in the hands of farmers to the cooperative for unified operation. The cooperative implemented a unified system of seedling supply, unified planting standards, unified technical training, unified management and unified sales system, and standardized the apple planting management system. Fruit farmers gain more income while obtaining planting technology, and cooperative members can also get rent and share dividends. Apple industry development presents a thriving scene.
Leading by brand, Rongcheng is the "group" of apple industry for development
Yuejiandong, general manager of Rongcheng Huafeng fruit products Co., Ltd., believes that the modern planting mode of Rongcheng Apple has created a new ecological management concept, and only by the management can the enterprise produce good products. The strength of an enterprise is limited. If all good enterprises in Rongcheng City are combined to form a rope, a large industry can be formed. Through the promotion of "Rongcheng apple", enterprises and the common people can benefit at the same time. Through the development of "group" and the unified production standards and management mode, the enterprise can display the internal and external beauty of "becoming an apple".
At present, modern technology, large-scale planting and organizational management have become the cornerstone of Rongcheng apple industry. The release of Rongcheng Apple's brand strategy is of great significance to release the industrial value of Rongcheng apple, consolidate the industrial cornerstone, improve the quality and efficiency, and ensure the sustainable development of the industry. It is also of great significance to further enhance the market awareness of Rongcheng apple and promote the development of Rongcheng apple industry More opportunities are offered.